A grand party kicked off at Star Mall in SIP on Dec 14 to celebrate the 6th anniversary of Call of Duty: Mobile, a mobile game developed by TiMi Studios, a subsidiary of Tencent Games.

Scenes in the game were mimicked on site, creating an immersive atmosphere for the game fans. The participating players sang a birthday song together, shared the cake and interacted with KOLs (Key Opinion Leaders).

A wide selection of merchandise inspired by the game and limited benefits were offered on site, attracting many people.

By creating this opportunity for mobile game fans to meet offline, the Star Mall, which highlights the ACGN (animation, comic, game and novel) culture, has demonstrated a new consumption mode.

December 15, 2025