New Era Group, a developer and operator of cultural, sports and recreational projects in SIP, and Xiong’an Cultural and Sports Industry Development Co Ltd, a member within China Xiong’an Group that plays a leading role in driving the development of Xiong’an New Area in North China’s Hebei province, signed an agreement on Dec 16 to launch strategic cooperation in running cultural and sports facilities, organizing performing, sports and other events, and other aspects.

The tie-up between the two companies, both with rich experience in running cultural and sports venues and events, marks a remarkable practice of cross-regional cooperation for coordinated development in cultural and sports sectors.

A training base jointly set up at Xiong’an Cultural and Sports Industry Development Co Ltd by the two parties was inaugurated concurrently for collaboration in talent cultivation.

December 16, 2025