The SIP Pavilion at the expo caught the attention of many people with its advanced technologies and rich cultural elements.

With an area of 240 square meters, the SIP Pavilion was designed to highlight the development and application of cutting-edge technologies in the culture sector to meet new trends of cultural consumption.

The “Digital Sand Clock” composed of over 200 acrylic boxes were stunning. Each of the boxes showed an intellectual property of a digital culture enterprise in SIP. The “Digital Sand Clock”, the changing colors of lights and the inverted images on the ground made the visitors feel like they were traveling in time.

A variety of cultural and creative products from design companies in SIP were showed, including the exquisite egg carvings and crafts integrating printing technology.

The SIP Pavilion also showcased a series of achievements in applying digital twin, AI, AR/VR and other technologies in the culture sector, such as the use of digital twin technology in traffic and parks for the purpose of intelligentizing cultural tourism.

The visitors also had the chances to try egg carving, AR sports, and VR interactions.